Gabriella are the best quality Polish stockings. It’s been on the market since 1996. Durable, elegant and intricately finished stockings, leggings and socks are the main range of a brand that consistently develops to meet all the expectations of women. Gabriella’s products enjoy many wholesaler’s trust and are admired in 35 countries.
What is the project?
Our goal was to create a new website – Gabriella.pl which meets customers’ expectations and will be corresponding to a new company’s communication strategy connected with the latest rebranding. We’ve built a website that combines a company, product and public relations website. It has got a complex description of services and company’s achievements. Main advantage of a news website is a support of communication, customer relationship management and public relations alongside with RWD version for mobile devices.
What problem did we solve?
The main target of redecoration was improving the ergonomy, UX and introducing sales mechanics. Gabriella’s website was enriched by legible mention of main user tracks based on the most popular visits scenarios. The whole creation process was conducted in accordance with the user-centered design method. Intuitive, logical passages between screens and quick access to the information needed encourage customers to take advantage of newly-established bookmarks.